From the advent of TV itself, houses of worship have long been at the forefront of using media to connect with people where they are. Today, that pace is picking up with the accelerated adoption of today’s most important social medium. Video.
Lakewood Church, for example, one of the largest megachurches in the country has just raised its airtime budget from $6M to $12M. But spending in the video arena is not confined to the most visible organizations. Live streaming of video at the recent Center for Interfaith Relations’ Festival of Faiths event helped grow its audience by 10,000%.
With OTT technologies expanding from secular programming to faith-based communities, a new day is dawning on the house of worship landscape. Preach The Word Worldwide, a global television network, just announced the deployment of a cloud-based OTT video streaming platform offering live and on-demand content to its viewers worldwide.
For those organizations committed to getting the word out, investing in tomorrow’s OTT technology is the best way of meeting those to whom they minister on their own ground.